Reselling can feel overwhelming at first. This guide breaks the process into clear steps you can actually follow.

Search engine optimization (SEO) isn’t just for blogs – it’s crucial for any online seller. Whether you have your

own store or sell on marketplaces, making sure your products and content are discoverable can drive sales.

Here’s how resellers can use SEO best practices: Keyword Research and Relevance

Start by finding the right keywords (the terms buyers type when searching):

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Think like a buyer. What words would someone use to find your product? Use tools like Google

Keyword Planner for your own site, or Amazon’s Seller tools for marketplace listings. Aim for a mix

of broad terms (“running shoes”) and long-tail phrases (“men’s waterproof trail running shoes”) that

match your specific products.

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Consider search intent. If a keyword implies an intent to buy (like “buy vintage jeans cheap” vs.

“history of 501 Levi’s”), focus on the transactional terms for product pages .

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Use long-tail keywords. These have less competition and can attract ready-to-buy customers . For

example, “wireless earbuds for running” instead of just “wireless earbuds.”

A well-researched keyword strategy makes your listings “relevant” to search engines . Assign 3-5 main

keywords per listing or page, with one primary focus keyword. For blog posts or guides, target broader or

related topics (e.g. “how to clean used sneakers”).

On-Page Optimization

Once keywords are chosen, include them naturally in your listing and site:

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Title Tags: Your page title (or product title) is critical. Use the target keyword near the front. For

example, “Vintage Leather Jacket – Distressed Brown Motorcycle Jacket”. Titles should be clear,

concise, and no longer than the platform’s limit .

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Meta Descriptions (for own site): Write a short description (under 160 characters) including

keywords and a call-to-action. While meta descriptions don’t directly boost SEO, they do improve

click-through rate from Google.

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Product Descriptions: Use your main and related keywords throughout the description. According

to SEO experts, include “high-quality content with relevant keywords” to rank higher . However,

avoid keyword stuffing – write naturally for readers. For own websites, also consider adding an FAQ

section beneath product details (answering common buyer questions). Google can feature FAQ

snippets in search results, improving visibility .

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Images: Always use descriptive file names and alt text. For instance, “red-silk-dress-front.jpg” with alt

text “Red silk summer dress front view”. This helps Google understand your images and can bring in

image search traffic. URL structure: If you run a store website, use clean URLs (e.g. /mens-leather-jacket rather

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than random codes).

Rich Snippets and Structured Data

Implement structured data (Schema.org) on your product pages if you have a standalone site. This code

(often JSON-LD) tells Google details like price, availability, and reviews. With structured data, your listing

might get special features in search results (like star ratings or price) . Google and SEO guides note that

structured data can enable “Product” rich snippets or show products in Google Shopping results . This

makes your listing more attractive in search and can increase click-throughs.

Additionally, use FAQ or Q&A schema if you include a FAQ section. It can show up as a rich panel on Google,

giving you extra real estate on SERPs . Content Marketing

Don’t limit SEO to product pages. Create helpful content that brings in customers:

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Blog posts: Write guides related to your niche. For example, a reseller of kitchenware could blog

“Top 10 Baking Essentials for Home Chefs”. Use your target keywords and link to relevant products.

Quality blog content can rank on Google and draw in users who might not have searched for your

shop directly.

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Answer questions: Use tools like AnswerThePublic or Quora to find common questions about your

products and answer them on your site. An FAQ page can attract organic traffic.

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Social signals: While not a direct ranking factor, sharing content and listings on social media

(Facebook, Pinterest, Instagram) can indirectly boost SEO by increasing visibility and backlinks.

Backlinks and Authority

For a personal website, building a strong domain authority matters:

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Get listed on relevant directories or forums.

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Collaborate with niche bloggers or influencers; ask if they can link to your store.

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Guest-post on other blogs with a link back to your site.

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Encourage satisfied customers to mention your site on their blogs or social.

However, backlinks are less relevant for marketplace listings (since eBay/Amazon control SEO). Focus

backlinks on your blog or store if you have one.

Technical SEO Basics

Ensure your store website (if any) is technically sound:

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Mobile-friendly: Most buyers shop on phones. Google prioritizes mobile-optimized sites. eBay’s

guide recommends font size of at least 16px for readability on mobile , but for your own site, use

responsive design templates.

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Fast loading: Compress images and use a reliable host so pages load quickly. Slow pages frustrate

shoppers and can hurt ranking.

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Site structure: Organize your products logically (categories, subcategories) so customers and

Google can navigate easily. Use internal links between related products or blog posts – this keeps

users engaged and spreads SEO value across pages .

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SSL certificate: Secure (HTTPS) sites are trusted by Google and buyers. Make sure your checkout is

encrypted to win customer trust (SSL badge).

Marketplaces Specific Tips

If you sell on Amazon, eBay, or Etsy, remember they have their own internal search:

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Amazon (A9) SEO: Use relevant keywords in title, bullets, and backend terms. A recent guide notes:

“Title keywords tell Amazon’s algorithm exactly what your product is” . Keep titles clear and

concise (avoid stuffing). Use all bullet points as an extra space for keywords and benefits . -

eBay (Cassini) SEO: eBay looks at title keywords and listing quality. Include a full title (80 characters

allowed) with key terms. Use all item specifics fields (brand, size, color, etc.) – these act like structured

data. eBay’s advice also highlights that free shipping and fast handling improve search visibility .

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Etsy: Use all 13 title/description tags effectively. The crosslist blog mentions tools like Everbee to find

high-search volume keywords for Etsy listings .

Monitoring and Iterating

Finally, use analytics to refine SEO:

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Check Google Search Console (for your site) to see which queries bring traffic and your average

positions. Adjust titles and content based on that data.

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On marketplaces, watch which search terms bring views (some platforms reveal search terms or you

can infer from traffic changes after edits).

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Continuously update your content. Bluestone PIM notes keeping product content fresh is important . If a listing isn’t performing, tweak its title or description. Even small changes like a more

compelling image or an updated keyword can boost visibility.

In summary: Research relevant keywords, use them sensibly in titles and descriptions, structure your site

or listings well, and provide engaging content. Over time, good SEO practices help your products and

articles show up higher in search, putting your store in front of more potential buyers.

If you want to keep leveling up, browse more guides on ResellerStartKit and use the calculators in our Tools section to sanity-check every deal.