Reselling can feel overwhelming at first. This guide breaks the process into clear steps you can actually follow.

Facebook Marketplace is a popular platform where millions of people buy and sell items locally (and now

even nationwide). In 2026, Facebook boasts around 3.07 billion monthly users , and an estimated *491

million people shop on Marketplace each month . It’s essentially a free online classified site built into

Facebook. Learning to sell here can unlock a huge audience for your resold goods.

Why Use Facebook Marketplace?

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Massive Reach: 25–54 year-olds are the largest segment on Marketplace . People shop there

weekly, making it a dynamic audience.

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No Listing Fees: Unlike eBay or Etsy, there are no listing fees and no selling fees on local pickup sales . (Facebook does charge 10% only if you ship an item via Facebook Checkout, but you can avoid

that by offering local exchange .)

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Social Integration: Buyers see your name and rating (based on your Facebook profile), which can

build trust.

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Easy to Use: If you already have a Facebook account, you just need to navigate to Marketplace and

hit “Create New Listing” .

Statistically, Marketplace is a top social commerce platform. Nearly one in three Facebook users interacts

with Marketplace each month , and a quarter of all social media consumers recently purchased via Marketplace . For resellers, this means there’s a huge local and national pool of potential buyers, often

motivated by convenience.

Getting Started: Creating Listings

1.

Set Up: Ensure you have a Facebook account and verify your profile (real name). A profile with some

location info and a profile picture will look more trustworthy.

2.

Go to Marketplace: On the Facebook app or desktop, click the Marketplace icon (it looks like a

shopfront). Then click “Create New Listing” .

3.

Choose Listing Type: Usually, you’ll pick “Item for Sale.” Fill in:

4.

Photos: Upload clear, well-lit images of the product from multiple angles. Facebook users expect real

photos (no generic stock images).

5.

Title: Write a concise, descriptive title (e.g. “Vintage Wooden Coffee Table” or “Brand New Air Fryer –

Sealed”). Use keywords buyers might search.

6.

Price: Set a fair price. Research similar listings in your area to stay competitive.

7.

Location: It defaults to your location; buyers will see distance. You can expand the radius to show

the listing further away.

8.

Category: Pick the right category (furniture, electronics, toys, etc.) so buyers can filter to find it.

9.

Description: Provide details: condition, brand, model number, dimensions. Honesty is key to avoid

disputes. Mention if it’s picked up or if you’re willing to ship.

10.

Publish: Once you hit Post, your listing is live. Facebook will often ask if you want to boost the post

(paid promotion) – you can skip that as a beginner.

You can also post in local buy/sell Facebook Groups once your listing is up, to widen visibility (Marketplace

lets you share to groups automatically). This can help reach niche audiences (like local town groups or

collector groups).

Interacting Safely

Safety is paramount when meeting people:

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Communicate Carefully: Answer buyer questions promptly. Use Facebook Messenger (it’s

integrated).

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Meet Publicly: For local pickups, choose safe public places (parking lots, police stations). Many

police departments even encourage Marketplace exchanges in their parking areas for safety.

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Bring a Friend: If selling an expensive item, bring someone with you.

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Cash or Digital Payment: Decide your method. Cash is common; or use PayPal Friends/Family if the

buyer is comfortable (though that has risk of chargebacks). Facebook now has Facebook Checkout

for shipping (charges 10% fee), but many prefer local pickup for no fee .

Keep personal details to a minimum. No need to share phone numbers – all negotiation can happen via

Messenger.

What to Sell on Marketplace

Facebook Marketplace caters to a wide range of products. Commonly successful categories: - Furniture &

Home Goods: Couches, tables, appliances. People love free local delivery of big items. - Electronics: TVs, computers, phones – especially if slightly older models (new ones often sell on Amazon). - Baby & Kids:

Strollers, toys, kids’ clothes, car seats (safety-check first). - Sports/Gym Equipment: Bikes, treadmills,

weights often found here. - Home Improvement: Tools, outdoor power equipment (mowers, grills). -

Clothing & Accessories: Gently used clothing, or new items on sale. Listing designer/brand pieces can

attract young shoppers. - Miscellaneous: Pet supplies, party supplies, books. If you have clearance flips

(like board games or makeup sets), these do well.

In a way, Marketplace is like Craigslist on Facebook. If it's something someone might want without

national shipping (or items that can be shipped via USPS/UPS for smaller goods), it likely sells.

One benefit is the ability to list everyday items that might not fit on Amazon. For example, bulky furniture or

appliances – Amazon might not allow listing a 50” TV on a personal seller account, but Marketplace

welcomes it. For smaller items that fit USPS, you can choose the “shipping to buy nationwide” option (if

enabled for your account, and be aware of the fee).

Pricing and Negotiation

On Marketplace, it’s common for buyers to make offers. You can: - Set a firm price or - Mark it as “Firm” to

discourage lowballers, or - Allow price offers.

A smart tactic is to price slightly higher than your bottom line, expecting to negotiate a bit. If a buyer tries

to haggle below your minimum, politely explain your price is already competitive (you can cite listing

comparisons if needed).

Remember: no listing fees means more flexibility on pricing. But do account for your costs (if any) and a

reasonable profit. Because many Marketplace buyers expect deals, clearance flips are popular here – you

can show them they’re getting a bargain.

Visibility and Follow-Up

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Refresh Listings: Marketplace tends to show newer or recently updated listings first. If an item isn’t

selling, edit it (change the title slightly or re-post it) every few weeks to bump it up.

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Respond Quickly: Products often sell fast. If you delay responding, buyers move on or buy

elsewhere. Timely replies build trust.

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Encourage Reviews: After a successful sale, kindly ask buyers to mark you as a 5-star seller. Good

ratings help future sales.

In addition to Marketplace, Facebook Shops (if you have a business page) and Instagram Shopping can be

connected, but these are more formal setups. For beginners, Marketplace’s simple interface is enough.

By mastering Facebook Marketplace – creating clean listings, pricing smart, and interacting professionally –

you can unlock a profitable reselling channel. With zero fees for local transactions and huge traffic ,

it’s a must-use platform for any reseller.

If you want to keep leveling up, browse more guides on ResellerStartKit and use the calculators in our Tools section to sanity-check every deal.