How to Resell Digital Products and Licenses Online

Reselling can feel overwhelming at first. This guide breaks the process into clear steps you can actually follow.

Reselling digital products is a unique twist on e-commerce: you’re selling intangible goods like e-books,

courses, templates, or software. The upside is big – no inventory or shipping – but you must navigate

licensing and market competition. Here’s how to get started with digital product reselling.

What Are Digital Products?

Digital products are files or content delivered electronically. Examples include: - E-books: Fiction, how-to

guides, manuals. - Online Courses/Webinars: Pre-recorded or live educational content. - Templates:

Website themes, graphic designs, spreadsheets. - Software & Apps: Downloadable programs (with proper

licenses). - Stock Media: Photos, audio tracks, videos. - Printables: Files people print at home (planners, art

prints). - Digital Art & NFTs: Graphics, wallpapers, or blockchain-based art.

The e-learning market alone is projected to hit $325 billion by 2026 , so the demand for digital content is

huge. Unlike physical goods, digital items cost almost nothing to reproduce. This means potentially high

profit margins if you have legal rights to sell them.

Legal Note: Resell Rights

You must have the right to resell any digital product. Here are common licensing terms: - Private Label

Rights (PLR): You can rebrand and sell the product as your own. “PLR products can be legally rebranded and

sold as your own” . - Master Resell Rights (MRR): You can resell the product and also grant resell rights

to your buyers (but you can’t alter it). - Resale Rights (RR): You can resell the product to end-users, but they

can’t resell it again or modify it. - One-Time License: Some creators sell a “single-use” license to resell

software or digital goods a limited number of times.

Never assume you can resell any file you find on Google. Only use products from sites that explicitly offer

resell rights or affiliate arrangements. Always read the fine print. Some digital goods (like software keys) are

strictly unauthorized if resold. Where to Find Digital Products to Resell

Specialty marketplaces exist where creators sell PLR/MRR content:

PLR.me: Offers thousands of e-books, courses, and graphics with PLR licensing .

Big Product Store: Subscription to download unlimited PLR/MRR ebooks, software, templates .

IDPLR: 12,000+ PLR/MRR products across various niches .

Content Sparks: High-quality business courses and templates with resale rights .

PLR eBook Supplier: Focuses on niche e-books and templates (one-time purchase, no subscription

needed).

PLRProducts.com: Offers articles and software with various resell licenses (accepts cryptocurrency).

These platforms let you legally acquire digital goods to flip. For example, CartMango’s analysis highlights

several, noting PLR.me and Big Product Store among top sources .

Important: Most PLR content is “as-is,” meaning many sellers may have it too. To compete, you’ll often

need to add unique value (e.g. bundle with a bonus or brand it).

You can also create your own digital products to resell (if you have skills). For instance, design a set of

planner templates or write a short e-book. But reselling existing products via PLR is often faster to start.

Setting Up to Sell

Choose a Platform: You need a way to accept payments and deliver files. Options include:

Etsy: Surprisingly, Etsy allows digital downloads (printables, templates). It has millions of users but

charges listing and transaction fees.

Shopify: Using Shopify’s Digital Downloads app (free), you can add files to products . When a

customer buys, they get an instant download link. Shopify gives full control but costs a monthly fee.

Gumroad: A user-friendly platform built for creators to sell digital products and subscriptions. It has

built-in affiliate and email tools. (However, it takes 10% of each sale plus payment fees .)

Sellfy: Another all-in-one digital commerce platform with marketing features (monthly fee).

Creative Market: Great for design assets (graphics, fonts, templates). It has a large creative

audience but is competitive.

Amazon KDP: For e-books, KDP lets you publish to Kindle. You’ll face stiff competition, but millions of

readers are there .

Your Own Website: Using WordPress + WooCommerce or Shopify gives you full branding control.

(Shopify is easier; with Digital Downloads app, you can handle files just like physical products .)

Payment Processing: For your own site (Shopify, Woo), set up payment gateways (Stripe, PayPal).

Platforms like Etsy/Gumroad have built-in checkout.

10.

Delivery: Digital platforms typically email a download link after purchase. On Shopify, the Digital

Downloads app automatically sends the file link once payment clears . Ensure the process works

flawlessly – test it yourself. Marketing Your Digital Products

Even more than physical goods, digital items rely on strong marketing to stand out. Here are some

strategies:

Build a Sales Funnel: For higher-priced items, capture emails with a free lead magnet (maybe a

small freebie related to your product) and nurture with content. People often buy digital products

after a series of helpful emails .

Social Media: Promote on platforms where your audience hangs out. For example, design templates

might do well on Instagram or Pinterest with visuals, while coding tutorials might find a home on

tech forums or YouTube.

Content Marketing: Write blog posts or make videos around the problem your product solves. For

instance, a blog on “10 Ways to Organize Your Budget” can link to your budgeting spreadsheet

template.

SEO: Optimize your store or listing titles/descriptions for search. Many people search Google for

“printable meal planner” or “digital marketing course,” so keywords matter.

Special Deals and Bundles: Digital shoppers love bundle deals (e.g. “Buy 2 get 1 free download”)

and limited-time discounts to create urgency (FOMO) .

Affiliate Marketing: Recruit affiliates or influencers to promote your digital products for a

commission.

Marketing digital products is often about community and education. Unlike a catchy physical gadget, you

need to explain why your digital download is worth purchasing.

Adding Unique Value

A major catch with PLR reselling is competition. If 100 sellers all offer the same stock e-book, buyers have

many choices. To stand out: - Rebrand: Add your logo, edit text or graphics (if allowed), and put your name

on it. - Bundle Bonuses: Include additional content that only you offer (like a quick mini-course,

spreadsheets, or consultation). - Improve Quality: Hire a designer to enhance the look, or a writer to

improve the copy. - Niche Down: Find specific angles (e.g. “Marketing Strategies for Pet Stores” instead of

generic “Marketing Guide”).

As one reselling expert points out, selling PLR items “as is” is hard because everyone else can sell them . So packaging them with something unique is key to convincing customers to buy from you.

Pricing and Customer Support

Pricing: Digital products can be sold at a wide range of prices (from $5 to $50+). Decide based on

value and market. For example, e-books might be $5–$20, while comprehensive courses can be

$50+.

Payment and Delivery: Be transparent about immediate digital delivery (most customers expect

instant access). For very large files (videos), mention download times.

Support: Offer customer support via email or chat for any download issues. This builds trust. Even

though it’s digital, people still want to know they can get help. Platforms Recap

To highlight from Where to Sell Your Digital Products :

CartMango (now MoonMail): A simple one-click solution for selling digital downloads (though it’s

essentially a cart tool with free plan).

Your Own Website (WooCommerce/Shopify): Full control, no extra commissions .

Etsy: Built-in audience but fees and competition .

Gumroad: Feature-rich for digital; easy but 10% fee .

Sellfy: Good if you want a dedicated shop (monthly fee, no transaction fee beyond that).

Amazon KDP: Great for e-books to Kindle users .

Others (Creative Market, Teachable, etc.): Great if your product fits their niche (design assets or

courses).

Choose one primary channel first (often your own site or Gumroad for flexibility), then expand to others.

Final Tip: Offer Great Customer Experience

Even digital, treat your product professionally: - Set Real Expectations: If it’s a digital product, state clearly

“Instant Download” or “Online Access.” - Fast Delivery: No one should wait – links should arrive instantly

after payment. - Updates: If your product might change (like a course that you update), tell buyers. You

might even offer free updates as a perk. - Feedback: Encourage reviews or testimonials. Good reviews on

your site can boost sales.

By carefully sourcing or creating high-quality digital products and marketing them effectively, you can carve

out a profitable niche. Remember that “selling online is getting more popular and one of the most attractive

options is reselling digital products” , thanks to high demand and low costs. With the right platform

(Shopify, Gumroad, etc.) and a creative approach, you can tap into this booming digital economy. This is the

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If you want to keep leveling up, browse more guides on ResellerStartKit and use the calculators in our Tools section to sanity-check every deal.