Reselling can feel overwhelming at first. This guide breaks the process into clear steps you can actually follow.

Building a brand as a reseller might sound unusual—after all, you’re selling varied products, not just one

unique creation. But branding your reseller business can greatly boost customer loyalty and sales. A strong

brand identity makes buyers remember you, trust you more, and often pay premium prices. Here’s how to

create a memorable brand, even when you’re primarily selling other companies’ products.

1. Start with a Memorable Name

Your business name is the cornerstone of your brand. It should be unique, catchy, and easy to remember.

Avoid names that sound like random numbers or names without meaning. Brainstorm with creativity:

consider your niche (like “ElectroLux Gadgets”) or something personal or local that stands out. One

reseller’s advice: pick a unique name so you don’t end up with a handle like “Erynn12345” on platforms .

-

Make it brandable: It doesn’t have to literally describe what you sell. Amazon and eBay stores often

use abstract or lifestyle-inspired names (e.g., “Urban Boutique”, “The Gadget Garage”).

-

Check availability: Before you fall in love with a name, search all major selling platforms and social

media to see if it’s taken. Also check domain availability; even if you don’t have a website yet, you

might buy the .com name cheap and park it for later . For example, Vendoo blog suggests

reserving your business name on all the marketplaces and social platforms, so no one else scoops it .

2. Design a Consistent Visual Identity

A logo and consistent visuals make your brand look professional. You’ll use them on every platform:

-

Logo: Create a simple logo that complements your name. You can use free tools like Canva to make

a basic logo . Canva works for an initial brand image (like a profile pic), but if you aim for

trademarking, consider hiring a designer for a unique logo that you truly own .

-

Colors and fonts: Pick a color scheme (e.g., blue and white, black and gold, etc.) and use the same

colors on your listings, banners, and social posts. This visual consistency makes people recognize

your brand.

-

Banners and graphics: On platforms like eBay and Etsy, fill out banner images with your brand

colors or logo. On social media (Instagram, Facebook), use the same profile picture (like your logo)

and header/banner designs. The Vendoo blog stresses: use the same logo across all your accounts to

look cohesive .

-

Packaging brand elements: If you ship products directly, add a branded thank-you note or sticker

inside the box. Even a “Thank you for shopping at [Your Brand]!” card makes an impression. If you

use FBA, you may have limited branding on the package, but you could include a small flyer or brand

insert in the product. 3. Tell Your Story: "About Us" and Messaging

Your brand isn’t just visuals; it’s also story and voice:

-

About Me/Us section: Use the seller profile or “About” sections on platforms (eBay, Etsy, Poshmark

closet bio, etc.) to share who you are. According to Vendoo, this is valuable real estate: talk about

your story and mission to connect with buyers . For instance, mention why you love sourcing

great products, any stats (e.g. number of happy customers or years in business), or a personal touch

(a photo of you at a reseller event, as one example showed ).

-

Consistent voice: Whether you write friendly, witty, or authoritative copy, keep that tone across all

listings and messages. This voice becomes part of your brand identity. For example, if you sell

vintage clothing, your brand voice might be fun and nostalgic. If you sell tech gadgets, you might

use sleek, modern language. Keep it uniform.

-

Tagline or slogan: If possible, develop a short tagline that captures what you stand for (“Quality

Gears, Delivered” or “Finders Keepers Vintage Finds”). Use it on your banners or even as the last line

of your listings.

4. Leverage Social Media and Content

Marketing helps your brand reach beyond the marketplace:

-

Social accounts: Create Instagram/Facebook accounts with your brand name. Regularly post

product photos, behind-the-scenes shots (like you unboxing new inventory), or customer reviews.

Use your logo as the profile picture. Over time, customers will associate your name with a certain

style or quality.

-

Blog or YouTube: If you’re motivated, share reseller tips or videos on the side. This positions you as

an expert. For example, Vendoo’s blog suggests cross-promoting on social platforms or YouTube for

more exposure . While this is a stretch for beginners, even a simple Facebook Page can build local

brand awareness.

5. Use Marketplaces’ Tools Wisely

Many platforms offer built-in promotional tools that can boost your brand:

-

Featured listings: eBay’s Promoted Listings or Etsy Ads can put your products in front of more

buyers. This brings more eyes to your brand. Vendoo notes that paid promotions should be part of

your budget as you grow .

-

Consistent user experience: Keep customer service top-notch. Satisfied buyers will leave positive

feedback that mentions your store name (e.g., “Great products from [Your Brand]!”). Over time, these

reviews become brand testimonials. The Vendoo article emphasizes that positive feedback and

reviews reinforce your brand’s reliability .

6. Register Your Brand (Where Applicable)

If you are building a brand on Amazon or elsewhere, consider formal registration: - On Amazon: If you plan

to sell under a custom brand name, enroll in Amazon Brand Registry. This requires a trademark, but once approved, it unlocks features like enhanced brand content (A+ content) and greater listing control. - Secure

a trademark: In the long run, trademarking your brand name prevents others from copying it. Even if it’s

low cost for now, check USPTO or your country’s trademark office. It solidifies your branding efforts.

7. Maintain Consistency as You Grow

As you add products or expand channels, keep your brand cohesive: - Uniform listings: Use the same logo,

banner, and naming style on new platforms. - Regular branding audits: Every few months, check that all

listings mention your business name clearly and reflect the same voice. Update any outdated graphics. -

Customer follow-up: Encourage satisfied buyers to follow you on social media or visit your store again by

including your brand name in packaging or post-purchase messages.

Conclusion

Even as a reseller dealing in other people’s products, you can—and should—create a unique brand identity.

A strong brand helps you stand out, earn customer trust, and justify higher prices. Start with a memorable

name and cohesive visuals, craft an authentic story in your profiles, and leverage all tools (social media,

marketplace ads, packaging) to promote your brand. Over time, shoppers will come to recognize and prefer

your brand, turning one-time buyers into loyal customers.

If you want to keep leveling up, browse more guides on ResellerStartKit and use the calculators in our Tools section to sanity-check every deal.